ForresterP@SMETInfograph

Engage every fan with personalized experiences.

The media, entertainment, and telecom industry is facing high demand
for personalized experiences. In fact, 73% of customers expect to be
delighted both before and after purchase, yet just 18% said these
industries are meeting the standard.

Adobe and Forrester surveyed hundreds of media and entertainment
decision-makers and consumers to uncover valuable insights to help
your organization take the customer experience to the next level. Explore
the top findings in our infographic Personalization Is Paying Off for
Media, Entertainment, and Telecom Firms.

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